Senior Marketing Communications Manager

About Us

BAGGU is a design focused bag company based in San Francisco, California. We are a small but hard-working team of people dedicated to making bags and accessories for playful everyday living.

For more information on our company visit us at baggu.com or follow us on Instagram and TikTok @baggu.

Please note that info@baggu.com is used for Customer Experience inquiries - please do not use this channel for Application inquiries.

About the Role

BAGGU is looking for a Senior Marketing Communications Manager to join our growing marketing team! The Senior Marketing Communications Manager will be a key leader within the marketing team, responsible for overseeing and executing comprehensive marketing campaigns across all customer touch points. This role will provide marketing support company-wide and leading BAGGU's communications strategy.

Location and Working Hours

• Remote
• Open to CA, OH, IL, NJ and NY based candidates
• 10am - 6pm PT

Responsibilities

• Build a marketing calendar that supports sales goals for all BAGGU revenue channels
• Create a cohesive communications strategy that encompasses key narratives that resonate with our target audience across all channels
• Collaborate with creative, sales, product development, stores, and customer service teams to ensure cohesive strategy implementation
• Manage public relations efforts & inbound inquiries
• Provide marketing support to various departments within the company
• Manage the Digital Marketing Manager, ensuring cohesive and effective digital marketing efforts
• Provide direction and feedback on copywriting for all marketing assets (email, social media, ecom, product, packaging, and more)

Requirements

• Minimum of 7 years in strategic omni-channel marketing, with 3+ years leading a marketing team.
• Proven track record of developing and executing successful marketing campaigns
• Demonstrated success in public relations, including media relations and issue resolution
• Proficiency in digital marketing tools and reporting on marketing KPIs
• Ability to think strategically and make data-driven decisions
• Excellent communication and interpersonal skills
• Highly organized and able to work both independently/cross-departmentally
• Strong leadership skills with experience managing team members
• Enthusiastic and eager to grow and learn with the company
• Interested in the ever-evolving landscape marketing, keeping up with new trends and best practices

Benefits

• Remote work
• PTO
• Health insurance
• 401(k)
• Commuter benefits
• WFH stipend
• Employee discount
• Yoga class

Pay Transparency

• $120k Base Salary
• Exempt (not eligible for OT)