Senior Customer Marketing Manager

At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone.

Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 450,000 businesses globally, with 3 million+ users on the platform. We have no plans to slow down.

There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match!

What your days might look like

As our Senior Customer Marketing Manager, you'll be the driving force behind our global customer advocacy strategy. You'll be responsible for identifying, nurturing, and mobilising our customer advocates, turning them into passionate champions for the Employment Hero brand.

This role is pivotal in connecting customer advocacy to brand building and overall business growth, particularly within our SaaS environment. You'll be a key player in shaping our customer voice and ensuring it resonates throughout our marketing efforts. This is a fantastic opportunity to lead a high-performing team of talented Customer Marketing Specialists, scale a world-class customer advocacy program and make a tangible impact on fuelling our go-to-market efforts.

The right candidate is a self-starter who enjoys working in a fast-paced, collaborative, high-growth environment. They will work across diverse remote-first teams working alongside the CRM, Brand and Content, and PR teams.

As our Senior Customer Marketing Manager, you’ll be responsible for:

• Advocacy program ownership: Design, implement, and manage a comprehensive customer advocacy program, including identifying potential advocates, nurturing relationships, and empowering them to share their positive experiences.
• Social proof generation: Spearhead initiatives to generate online reviews, case studies, testimonials, and other forms of social proof that showcase the value of Employment Hero. This includes managing the entire process, from advocate identification to story capture and asset creation.
• Customer voice champion: Serve as the primary champion for our customers within the marketing team, ensuring their perspectives are considered in operational communications, marketing strategies and campaigns.
• Email marketing management: Manage end-to-end email marketing campaigns targeted at our customer base, including template development, segmentation, scheduling, testing, and performance tracking, utilizing Marketo, Braze, and Salesforce.
• Performance Reporting & Analysis: Track, analyse, and report on the effectiveness of customer advocacy initiatives against ARR influenced and key metrics, using data to drive continuous improvement.
• Customer journey optimisation: Work with MarketingOps and other teams to execute personalised customer journeys, delivering the right proposition, at the right time, using the right channel.
• Cross-functional collaboration: Partner with our Professional Services and Customer Success teams to deliver a world-class customer experience (throughout the implementation process and once they become a customer).
• Team leadership & development: Lead, mentor, and manage a team of Customer Marketing Specialists, fostering a high-performance culture and driving their professional development.

What you will bring

• 5+ years of relevant marketing experience, including experience leading and managing a team, ideally within a fast-paced B2B SaaS, tech, or startup environment
• Proven ability to build rapport and maintain positive relationships with customers, acting as a confident and enthusiastic representative of Employment Hero.
• Proven experience driving social proof from a customer base of a SaaS product
• Hands-on experience with CRM management platforms, especially Marketo and Salesforce
• Demonstrable experience setting up marketing automations and workflows
• Excellent written and verbal communication skills, with a strong ability to collaborate effectively with cross-functional teams and manage stakeholders
• Passionate about the potential customer & how automated campaigns and communications can aid every stage of their journey
• Comfortable testing and iterating on campaigns and running A/B tests
• Strong analytical skills and a data-driven approach to decision-making, with experience in reporting on campaign effectiveness
• A creative problem solver and critical thinker, with great attention to detail
• Degree qualified in marketing or a related field (desired)
• Comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
• Able to work independently in a “remote first” work environment and to agreed deadlines
• Willingness to take ownership
• Excellent communication and stakeholder management skills

Experience is important, but for us the biggest measure of success is people who can live and breathe The EH Way of working. Show us what you can bring to the table, and we’ll empower you to let your talents shine.

The EH Way

The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/careers/

In short, you’ll love working with us if:

• Revolutionising employment gets your heart racing.
• You thrive on the flexibility (and responsibility) of a remote-first business.
• Our values align, and shape how you show up every day.
• You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Plus, you’ll get to enjoy a number of great perks, including:

• A generous budget for your home office.
• Cutting-edge tools and technology.
• Reward and recognition programs - because great work should be recognised and rewarded.
• Cashback offers and discounts on popular brands through our app.
• Employee Share Option Program: be an owner of Employment Hero.
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025.

Are we a match?

Think we're the right match for you? Fantastic! Click 'Apply' and our talent team will reach out with the next steps.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.