Influencer Marketing Analyst

Our well-known hospitality client is seeking an influencer marketing analyst to join their team on a long-term W2 contract. The analyst will be responsible for managing influencer activities such as assessing influencer requests, leading property activations, creating strategies for activation efforts, developing influencer relationships, and bringing new partnerships to life.

This position has the ability to be fully remote. All McKinley roles include a competitive benefits package.

Responsibilities

• Manage all inbound influencer marketing requests and assess the creator's alignment with the brand
• Track and monitor all influencer marketing activations
• Develop and streamline processes to streamline and optimize future activations
• Identify and evaluate new opportunities and spaces for the company to activate creators by keeping track of social trends, rising creators, and topical cultural moments
• Build and maintain relationships with emerging talent and established talent while creating an expansive roster across specific verticals
• Educate teams on how to optimize influencer campaigns via best practices, playbooks and toolkits
• Partner with external stakeholders and internal teams to create impactful influencer campaigns that drive social conversation
• Partner with tools/agencies/properties on influencer outreach, working to support creator goals and understanding how to match the needs of talent with business plans and objectives.
• Lead all inbound influencer marketing activities including measurement, benchmark establishment, and strategic reporting and analysis
• Support logistical needs of influencer programs, including booking rooms, travel, and payment
• Assist with gifting initiatives, ensuring FTC-compliant messaging

Requirements

• Bachelor's degree
• One to three years of relevant professional experience
• Experience working in the influencer space either directly with creators or developing related campaigns and program
• Proven ability to build and maintain positive working relationships with external stakeholders such as influencers, publicists, agents, managers, etc.
• Experience in campaign management and execution
• Experience with social media management and analytics tools (i.e., Sprinklr, Khoros, Sprout, Brandwatch, etc)
• Ability to travel up to 10%; may require working outside of business hours

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.