Vice President Marketing

🧨Exciting opportunity for an ambitious and driven marketer 🧨

We are working with a global software scale-up that is upping the game when it comes to Prop-Tech! As we know the Prop-Tech industry has had rapid growth over the last several years - it's an industry well worth getting into!!

Propel are seeking a Head of Marketing to play a vital role in crafting and sharing our client's story to the world. You'll lead and execute our marketing strategy —shaping plans, managing budgets, and delivering impactful results.

Your mission: redefine the market, amplify brand awareness, drive lead generation, and equip our sales teams and channels for success. We’re seeking a visionary storyteller, a strategic thinker, and a hands-on leader who’s ready to roll up their sleeves and make things happen.

Key Responsibilities:

• Develop and execute vertical-specific messaging and campaigns to address industry needs, challenges, and goals.
• Create and manage channel marketing strategies to support partners and drive indirect sales growth.
• Lead global demand generation initiatives to build awareness and strengthen market leadership.
• Collaborate with sales to manage the funnel and provide tools, training, and collateral for success.
• Oversee digital marketing, PR, website, and social media strategies for maximum impact.
• Plan and execute engaging physical and virtual events, including webinars and customer meetings.
• Design and deliver compelling marketing materials like videos, brochures, and infographics.
• Drive lead-nurturing efforts through email campaigns, newsletters, and marketing automation.
• Measure, track, and report on KPIs and ROI to optimize marketing performance.

Ideal Candidate Profile:

• You thrive in a dynamic, fast-paced startup environment.
• You're a hands on marketer with the ability to spin different plates!
• A natural storyteller with the ability to captivate audiences through clear, compelling communication.
• Data-savvy, with a knack for turning analytics into actionable strategies using CRM and marketing tools.
• Excited about account-based marketing and personalization strategies.

Please apply for more info! All confidential.

Base salary + equity!

Based in BOSTON or EAST COAST.