
Performance Marketing Manager
Job Description
Posted on: March 17, 2025
About the Role
We are looking for a Performance Marketing Manager with 10+ years of experience in paid advertising, PPC, and digital campaigns, with a strong focus on blockchain events for at least 5 years. This role is ideal for a strategic thinker who can optimize paid marketing efforts, drive ROI, and enhance brand visibility within the blockchain industry.
Responsibilities
• Develop and execute performance marketing strategies across Google Ads, social media, and other paid channels.
• Optimize PPC campaigns, display advertising, and retargeting strategies to maximize conversions.
• Manage budget allocation and bid strategies to ensure cost efficiency and high ROI.
• Leverage data-driven insights to track campaign performance and make informed decisions.
• Collaborate with content, design, and SEO teams to align marketing efforts.
• Oversee marketing efforts for AI events, ensuring strong audience engagement and lead generation.
• Stay up to date with blockchain trends, industry regulations, and ad platform updates.
Qualifications
• 10+ years of experience in performance marketing, PPC, and digital advertising.
• 5+ years of experience managing marketing campaigns for Blockchain events.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
• Strong analytical skills with experience using Google Analytics, CRM tools, and marketing automation platforms.
• Experience in conversion rate optimization (CRO) and A/B testing.
• Ability to analyze campaign metrics and generate insightful reports.
• Strong understanding of Blockchain, and AI-related marketing strategies.
Apply now
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