Marketing Specialist

About Us We are cogify, a Swiss powerhouse driving digital transformation with innovative tech solutions. Our family includes cogify, inPositiv, Arrakis and cogify Labs, each contributing unique expertise to a thriving ecosystem of cutting-edge products and services. Founded in 2018 by visionary entrepreneurs, cogify Group has grown into a globally active community of 50 talented professionals. Our mission? To deliver exceptional value through agile consulting, state-of-the-art software solutions, and transformative digital strategies. We believe in creating win-win situations for our team and customers alike. Join us and be part of a team where innovation meets opportunity, and challenges become achievements. Position Overview We are seeking a Digital Marketing Specialist with a strong background in IT, tech, or software marketing. This role demands more than generic marketing skills—it requires a strategic thinker who understands the nuances of marketing within the tech industry and can deliver high-quality, relevant content and campaigns that resonate with our audience. As our Digital Marketing Specialist, you will plan, execute, and optimize multi-channel campaigns that drive brand visibility, engagement, and conversions for cogify Group and its products like iCards and Organitz. RequirementsWhat We're Looking For Required Experience & Skills:

• SEO Expertise: 3+ years managing technical and strategic SEO for tech-focused websites
• Social Media Marketing: 2+ years of experience creating impactful B2B campaigns tailored to tech audiences
• Content Marketing & Copywriting: Proven ability to craft compelling content, including blogs, articles, and campaign copy, specifically for IT/software audiences
• Industry Knowledge: A strong background in digital marketing for tech, software, or IT sectors. Understanding industry-specific challenges and trends is a must
• Technical Proficiency: Hands-on experience with tools like Google Analytics, Search Console, Tag Manager, and basic familiarity with UX/UI principles
• Languages: Proficiency in English and German is required; French is a plus

Preferred Skills:

• Basic web development knowledge and experience with IT product marketing
• Familiarity with product development processes

Key Responsibilities

• SEO Mastery: Lead technical and non-technical SEO efforts to optimize performance, implement best practices, and stay ahead of algorithm updates
• Product Marketing: Create and execute strategies for iCards and other cogify products, focusing on e-commerce and B2B engagement
• Social Media Management: Plan and execute engaging B2B campaigns that drive interaction and growth across platforms
• Content Development: Write compelling, audience-specific content for corporate blogs, landing pages, and other digital platforms

BenefitsWhat We Offer

• Work with a talented, knowledgeable, and supportive international team
• A diverse, dynamic, and collaborative work environment
• Flexible remote working options with a schedule designed for work-life balance
• A competitive salary:

• For candidates in Switzerland: Employment contract
• For candidates outside Switzerland: Contractor option based on a monthly average of 150 hours (less than the standard 180-hour workload)

Why Join Us? At cogify, we understand that marketing IT products requires not only creativity but also deep technical understanding. If you are passionate about bridging the gap between technology and its audience, we'd love to hear from you. Apply now and become part of a team that's transforming industries, one solution at a time.