Email Marketing Manager

My client is a digital marketing agency ready to grow and seeking a skilled and results-driven Email Marketing Manager to oversee the email marketing strategy, enhance customer engagement, and optimize campaign performance. The ideal candidate will have a strong background in email automation, audience segmentation, and performance analysis.

Key responsibilities:

• Develop and execute Klaviyo email and SMS marketing strategies to drive engagement, nurture leads, and promote brands' products and services.
• Work with the copywriter and designer to create compelling, personalized emails and SMS content that resonate with the target audience.
• Segment databases based on customer data, behavior, and preferences to deliver targeted and relevant messaging to maximize revenue opportunities from our CRM 
• Implement and manage automated email campaigns that cater to various customer segments.
• Migrating email platforms (data migration) and management of third-party tools
• Collaborate with internal teams to ensure alignment of email marketing content with overall marketing initiatives and brand messaging.
• Work on the design brief and optimize email templates for maximum impact and deliverability across various email clients and devices.
• Oversee and continuously improve the customer journey
• Monitor email/SMS performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimize campaign effectiveness.
• Stay up to date with email marketing best practices, industry trends, and regulations to ensure compliance and maximize results.

Requirements:

• Excellent English written and verbal communication skills
• Minimum 2 years of experience in an email or direct marketing role
• Experience using Klaviyo
• Good understanding of CRM
• A/B testing and experimentation
• Strong data analytical skills
• Strong project management skills, capable of managing multiple initiatives simultaneously and meeting deadlines
• To be creative but focused on commercial outputs

Good to have:

• Experience in the e-commerce industry
• Experience/knowledge in the healthcare industry