Email Marketing Manager

Email Marketing Manager (Contract, Remote)

🔹 Contract: 12-month contractor role (40 hours per week)

🔹 Location: Fully remote (Must have at least 4 hours overlap with EU working hours)

🔹 Potential for long-term employment

About the Role

We are looking for an experienced Email Marketing Manager to take ownership of our email marketing strategy and execution. This role is important in driving product adoption, engagement, and conversion through targeted email campaigns. You will be responsible for managing all aspects of email communication, from product updates and newsletters to onboarding workflows and lead nurturing.

This position is a 12-month contractor role, with potential for long-term employment.

Key Responsibilities

• Email Campaign Management: Plan, create, and execute all email marketing campaigns, including product emails, ad hoc emails, monthly newsletters, weekly newsletters, and webinar invitations.
• Workflow Automation: Develop and optimize automated workflows for onboarding, cancellations, lead nurturing, win-back campaigns, and customer engagement.
• Strategic Planning: Align email marketing initiatives with business goals, ensuring campaigns contribute to revenue generation and customer retention.
• Cross-Functional Collaboration: Work with stakeholders across product, customer support, finance, and design teams to ensure relevant and timely messaging.
• Content Creation: Write compelling, conversion-focused copy in US English for all email campaigns.
• Design & Execution: Utilize HubSpot for email creation, segmentation, and automation (HTML knowledge is a plus, but not required). Design emails using templates and slot in graphic assets created by the design team.
• A/B Testing & Optimization: Conduct A/B testing on subject lines, CTAs, and content variations to maximize engagement and conversion.
• Analytics & Reporting: Track and report on key metrics (open rates, CTR, conversion rates) to continuously improve email performance.

Key Objectives & Challenges

• Improve conversion rates for free users moving to trial and trial users moving to paid accounts.
• Increase user engagement and reduce churn through better product adoption and education.
• Maintain high levels of email deliverability and engagement while managing a large-scale database of email addresses.

Skills & Experience RequiredEssential Skills

• 4+ years of experience in email marketing, preferably in a SaaS/software environment.
• Experience managing large-scale email databases.
• Strong proficiency in email marketing automation tools (preferably HubSpot, but others acceptable).
• Excellent copywriting skills with a focus on conversion-driven and engagement-focused emails.
• Strong analytical skills with the ability to report and optimize campaign performance.
• Ability to plan and execute email strategies that align with business goals.
• Attention to detail to ensure proper segmentation, scheduling, and execution of campaigns.
• Experience with A/B testing and performance optimization.
• Proficiency in Canva or similar tools for basic visual content creation.
• High energy, positive attitude, and a curious mindset with a strong willingness to learn and dive deep into our products.

Nice-to-Have Skills

• Basic HTML knowledge for email formatting.
• Experience with HubSpot lists, workflows, and automation.
• Understanding of SaaS customer journeys and lifecycle marketing.

Soft Skills & Attributes

• Highly collaborative: Ability to work across multiple teams and gather information from stakeholders.
• Excellent attention to detail: Ensuring accuracy in segmentation, personalization, and delivery timing.
• Strong project management skills: Ability to manage multiple campaigns and deadlines.
• Creative & strategic thinker: Can craft engaging messaging while keeping the bigger picture in mind.
• High energy & optimism: We want someone proactive, enthusiastic, and eager to learn.

Location & Working Hours

• This role is fully remote but requires at least 4 hours of overlap with UK working hours.
• We are open to candidates from Europe, North America, and Central America

How to Apply

📩 Email your CV to jobs@youcanbook.me with the subject line: Email Marketing Manager Application.

Please include your current location and salary expectations. Feel free to attach examples of previous email campaigns you’ve worked on.

We look forward to hearing from you! 🚀